Uncovering Winning Campaign Strategies and Funnels

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Uncovering Winning Campaign Strategies and Funnels

Estimated reading time: 2 min

Overview

The process in a nutshell:

1. Uncover successful adverts. You can learn more on this here and here

2. Uncover and analyse the winning campaign strategies and funnels (read on to learn how)

This technique is the same, with only minor differences, regardless of the business model (arbitrage or cpa) you are running

Uncovering Winning Campaign Strategies and Funnels

1. Open the details popout of one of the successful adverts you have previously identified

2. View the Advertisers tab and open the full page details for the best performing advertiser(s)

3. Visit the Landing Pages tab of the advert details and identify the landing page which has performed the best

4. On the Advertiser details you opened visit the Landing Pages tab and identify the landing page which has performed the best

The advertiser's best landing page may be different to the best landing page for the advert. If they are different but both relevant, it is definitely worth reviewing both

5. Click the interesting landing pages on the landing page tables and review the full LP URL for any relevant tracking information.

Click the LP url again to open the live page in a new browser tab for review.

6. Follow the campaign funnel through to it's conclusion by clicking on links and recording / saving all the steps.

Including any advanced retention techniques such as exit popups:

and offers

Demo